A friend passed on this paper on corporate social responsibility (CSR). The author, Hongjoo Woo, conducted a survey of 447 customers. He found that in enhancing brand equity, consumers want a “good” apparel brand that is responsible for product, economics, and environments-related CSR, along with intrinsic and extrinsic apparel product attributes. ![]()
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AuthorNatalie Tallis Archives
February 2020
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