Do Consumers Want a "Good" Apparel Brand?

A friend passed on this paper on corporate social responsibility (CSR).
The author, Hongjoo Woo, conducted a survey of 447 customers.  He found that in enhancing brand equity, consumers want a “good” apparel brand that is responsible for product, economics, and environments-related CSR, along with intrinsic and extrinsic apparel product attributes.

do_consumers_want_a_good_apparel_brand.pdf
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