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Warning This is Not About Buying A New Bag
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The most common question I get when I tell people I work in sustainable fashion is can you send me the links where I should shop?' If only it were that easy. Before you pull out your wallet, let's consider your laundry hamper and dry cleaning bag.  The Guardian newspaper recently explored the interplay between sustainability, "fast fashion", and climate change. Want a more sustainable wardrobe? You probably need to change the way you shop. Under the guidance of French president Emmanuel Macron at the recent G7 summit in Biarritz, 32 fashion companies signed a “fashion pact” to emphasise sustainability in the industry. They included some of the largest luxury brands in the market – Chanel, Ralph Lauren and Prada – as well as “fast fashion” producers, including H&M Group and Zara. Fast fashion retailers have come under fire from environmental campaigners for encouraging a market that sees around 300,000 tonnes of clothes dumped in UK landfills each year.
A friend passed on this paper on corporate social responsibility (CSR). The author, Hongjoo Woo, conducted a survey of 447 customers. He found that in enhancing brand equity, consumers want a “good” apparel brand that is responsible for product, economics, and environments-related CSR, along with intrinsic and extrinsic apparel product attributes. 
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AuthorNatalie Tallis Archives
February 2020
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